Overview
- Little Caesars launched the limited‑time Webberoni Pizza on June 22 as a Hot‑N‑Ready offering featuring a shredded‑pepperoni “web” and toasted two‑cheese blend priced at about $8.99 at participating locations.
- The chain will stage a one‑day immersive pop‑up at Brooklyn’s Greenpoint Terminal Warehouse on June 27 where fans can explore a replica of Peter Parker’s apartment, take photos, and sample the Webberoni Pizza.
- Beginning July 6 each Webberoni purchase will include one of three rotating limited‑edition collectible posters, with designs that refresh weekly while supplies last.
- Customers can add the shredded‑pepperoni web as an online topping to other pizzas for an extra charge, and Little Caesars plans to debut a new TV commercial tied to the promotion directed by Greg Bell.
- The tie‑in is timed to the July 31 theatrical release of Spider‑Man: Brand New Day and follows a wider trend of quick‑service restaurants using themed products, packaging, and short‑run experiences to drive traffic and social engagement.