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Little Caesars Launches Webberoni Pizza in Sony’s Spider‑Man Tie‑In

The limited‑time menu item, pop‑up and collectibles are designed to boost fan engagement for the July 31 theatrical release.

Overview

  • Little Caesars, which launched the Webberoni Pizza on Monday, made the pie available as a HOT‑N‑READY item and online with a suggested price of $8.99.
  • The chain will stage an immersive pop‑up at Brooklyn’s Greenpoint Terminal Warehouse on Saturday, June 27, featuring a full‑scale replica of Peter Parker’s apartment and free samples.
  • Branded Spider‑Man pizza boxes rolled out starting June 22 and starting July 6 each Webberoni purchase will include one of three limited‑edition posters that rotate weekly while supplies last.
  • Executives from Little Caesars and Sony framed the effort as a way to connect with fans during a major cultural moment and to extend the film’s reach beyond theaters.
  • The promotion is limited‑time and subject to participating locations, variable pricing, taxes and fees, and one‑per‑guest poster limits so availability will vary across markets.