Overview
- Amanda Kozlowski, who had been interim head of marketing, was elevated Monday to president of worldwide marketing for Lionsgate’s Motion Picture Group.
- She will report to film chair Adam Fogelson and partner with Erin Westerman to steer releases across franchises like John Wick, Saw and The Hunger Games.
- Her marketing approach leans on live, shareable events, such as a treadmill screening at The Culver Theater for The Long Walk and plate-smashing moments at early Housemaid showings.
- Results have followed, with Michael reaching $424 million worldwide since its April 24 debut and its teaser setting a studio record for a music-biopic trailer launch.
- Lionsgate also expanded the leadership team, promoting Nasim Cambron to EVP of worldwide marketing and publicity and Jack Teed to EVP of worldwide marketing and creative advertising.