Overview
- Lindt confirmed a lower recommended price in Germany for its 100 g Classics bar, dropping from €2.69 to €2.19, and said the 200 g Christmas figure is set to fall from €8.99 to €7.99.
- The reversal follows weaker demand, with sales volumes down about 6.6% worldwide and by more than 15% in Germany, plus slow Easter sell‑through that left stock on shelves.
- Germany is Lindt’s No. 2 market with about €937 million in 2025 sales, so entry‑level Classics cuts target price‑sensitive shoppers where losses have been steep.
- Lindt said it is fully covered on cocoa for 2026, which pushes broader global price decisions to 2027, and it is reviewing more Germany‑specific reductions this year.
- Some Edeka and Rewe operators reported plans to trim orders or reassess listings after weak seasonal sales, setting up tense talks over assortments and terms for late 2026.