Overview
- Lindt lowered the recommended price for its 100‑gram Classics bar in Germany to €2.19 from €2.69 in a bid to revive demand.
- The company is reviewing further reductions in Germany, with trade press reporting a planned cut for the 200‑gram Christmas figure to €7.99.
- Self‑employed Edeka and Rewe shop owners reported large leftovers of Lindt Easter items despite steep markdowns and many plan to shrink Lindt’s seasonal range for Christmas.
- Shoppers shifted to cheaper options such as Ferrero, Milka and store brands after years of hikes that left premium items like a 200‑gram Goldhase at about €8.99.
- Retail and confectionery groups said unsold seasonal chocolate is discounted or donated and not melted down or repackaged for later holidays.