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Limited-Edition Jaffa-Flavoured McVitie’s Digestives Hit Sainsbury’s Shelves

A TikTok spot set off a rush to buy a short-run flavour priced at £2.25 a pack.

Overview

  • McVitie’s has released a limited-edition Digestive with Jaffa Cake-style orange and chocolate, now on sale at Sainsbury’s for £2.25 per 250g pack.
  • The packaging features the Jaffa Cakes logo, first highlighted in a video by TikTok account NewFoodFindsUK.
  • Early tasters praised the biscuit’s flavour and enthusiasm online pushed shoppers to seek it out in stores.
  • Food blogger @johns_snackreviews rated it 8 out of 10 and said the orange layer is a chewy caramel rather than Jaffa Cakes’ soft jelly.
  • Some commenters said it tastes close to earlier orange or caramel Digestives rather than a wholly new flavour.