Overview
- The live debut took place Saturday at Mighty Hoopla in Brockwell Park when JADE joined Lily Allen to perform the 'Beg For Me (JADE Remix)' for the first time.
- JADE contributed newly written vocals that reference Allen's alleged cheating ex and include the explicit line 'no butt plug’s gonna fill the void'.
- The onstage pairing featured sexually suggestive choreography, including moments of physical interaction that provoked loud audience reaction and rapid social media sharing.
- Allen performed her West End Girl album in full during the headline set, and she is due to begin a UK and Ireland arena tour next month to carry the album's promotion to larger venues.
- West End Girl was written after Allen's marriage breakdown and has won critical recognition and commercial success, and the remix's live debut has amplified media attention and could increase streaming and ticket demand.