Overview
- Lil Baby hosted a free floral pop-up in Chamblee near Atlanta over Mother’s Day weekend where children built custom bouquets and wrote cards for their mothers.
- Videos from the event showed long lines of families and the rapper greeting attendees and helping hand out flowers.
- Organizers set up a red-carpet style photo area so families could take keepsake pictures that highlighted mothers.
- Lil Baby said he created the activation to honor “the original Mrs. Trendsetters,” citing his upbringing by a single mother as his motivation.
- The pop-up tied directly to his single “Mrs. Trendsetter,” which hit No. 1 on Mediabase’s Urban Radio Chart and drew more than 7 million YouTube views.