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Life360 Q1: Users Reach 97.8 Million as Paying Circles Hit a Record

A small paying cohort now supplies most of the business’s revenue.

Overview

  • Life360 said its family-safety app reached 97.8 million monthly active users, up 17% from a year earlier.
  • The company added a record 201,000 Paying Circles in the quarter, lifting premium accounts to 3.0 million, a 27% increase.
  • Subscriptions produced about 75% of revenue last year even though roughly 97% of the user base uses the free plan.
  • Paid plans cost $7.99 to $24.99 a month and add longer location history, roadside help, and medical support.
  • Forty-seven percent of users are outside the U.S., pointing to more room to expand paid plans globally.