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Liesa Launches YouTube Channel to Stream Pre‑Carnival Samba Contests

A MARÉ-produced slate of roughly 70 live shows through September aims to broaden access to samba‑enredo contests as TV Globo keeps international parade rights.

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Overview

  • On Friday, July 31, Liesa debuted the Rio Carnaval TV channel on YouTube with the live presentation of Paraíso do Tuiuti’s samba‑enredo at the Cidade do Samba.
  • The channel will carry about 70 live events through September, totaling nearly 300 hours of programming that cover eliminatories, semifinals and finals in the Grupo Especial samba‑enredo cycle.
  • Production for the new feed is handled in partnership with MARÉ, a public culture and tourism company from Maricá, with broadcasts originating from school quadras and the Cidade do Samba.
  • Liesa says the initiative centralizes previously fragmented coverage so fans in Brazil and abroad can follow the schools’ creative process for free on YouTube; the channel already shows a strong subscriber base on launch.
  • Official Carnival parades will continue to be broadcast internationally via Liesa’s long‑standing partnership with TV Globo, and the expanded pre‑Carnival coverage could raise global interest and support for the schools’ cultural work ahead of Carnival 2027.