Overview
- Shoppers first shared a photo of the bum bag in the BARGAIN LOVERS Facebook group and national outlets amplified the post on Friday, July 10, 2026.
- The bag is on sale in UK Lidl stores for £4.99 and is shown in blue and red colourways with an in-store only rollout reported so far.
- Commenters said the bag is practical for dog walkers to carry treats, waste bags and keys while other shoppers criticised its style, producing mixed reactions online.
- None of the articles include an official Lidl statement or confirmed nationwide sell-outs, so availability appears to vary by branch.
- Lidl operates about 1,015 UK stores and the retailer's history of limited, low-cost clothing and accessory drops suggests customers should check their local store quickly if they want one.