Overview
- Lidl began a limited pilot on Monday, June 1, installing contactless dispensers that provide free Cien sunscreen with SPF 50 at selected stores and large outdoor events.
- The dispensers are touch‑free and placed at high‑footfall sites named in reporting, including Berlin‑Lichtenberg, Köln‑Braunsfeld, Tegernsee, the Lidl Deutschland Tour and the Glücksgefühle Festival.
- Scanning the QR code on each station issues a 15% voucher for Cien sunscreen in the Lidl‑Plus app, with each dispenser capped at 150,000 redemptions and the promotion scheduled to run through June 30 subject to possible extension.
- Lidl frames the scheme as a public‑health nudge — citing low daily sunscreen use in Germany — while also using the trial to raise Cien’s visibility and measure customer response through digital tracking.
- Health agencies stress correct use matters: officials recommend avoiding strong sun around midday, using at least SPF 30 for children and SPF 20 for adults, and applying a sufficient amount for products to reach their labeled protection.