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Lidl Tests App-Based Click and Collect Grocery Pickup in Ireland

The trial signals a cautious move into digital grocery fulfillment that Lidl could extend to more countries if the economics work.

Overview

  • Lidl is piloting a curbside grocery pickup in Ireland that lets shoppers order in the Lidl Plus app and collect their bags in the store parking lot.
  • Customers place orders by midnight the day before, meet a €30 minimum, pay a €4.99 collection fee, and book a one-hour pickup slot in the app.
  • Store staff pick and pack the order and bring it to the customer’s car, where an app code confirms the handoff before payment is charged.
  • The test covers most food items, including fresh produce, dairy, ready meals, and dry goods, while time-limited nonfood specials are excluded.
  • Lidl is promoting the service in Ireland and says a wider rollout is possible, though no timeline is set, after canceling a similar German plan in 2017 over cost and operations concerns.