Overview
- Lidl, which switched layouts on Thursday, replaced the Monday–Thursday rotating nonfood deals with six permanent, color‑coded theme zones in every German store.
- The zones align with in‑house brands Parkside, Silvercrest, Crivit, Livarno, Esmara and Lupilu and run along the main path from the chillers to the checkouts.
- QR codes on shelf signs now take customers to the online shop so they can order items that are out of stock in the aisle.
- Lidl says fixed locations cut weekly rebuilds for staff while leaving room to expand space for seasonal needs such as more garden gear in spring.
- Trade reporting says the format can host outside brands and is slated to guide rollouts across Lidl’s 31 markets with local leeway.