Overview
- Lidl’s new Lidl Plus Points scheme, which launched Tuesday, gives shoppers 1 point for every £1 spent in store.
- Points replace the old monthly spend thresholds, stay valid for two years, and are redeemed in the app for money-off coupons or specific items.
- To start the rollout, all users receive 100 free points, and fruit earns double points from May 5 to May 22.
- Lidl is backing awareness with a Liberty X remake titled Just a Lidl that is set to stream from May 7.
- Some shoppers say rewards now need higher spend, citing bakery items priced at 50–90 points, while Lidl says frequent boosters will lift many earn rates above 1 point per £1.