Overview
- Lidl, which opened the draw Monday, is offering 33,000 Shell fuel vouchers worth €150 each through Saturday, for a total near €5 million.
- Entry requires activating a coupon in the Lidl Plus app and spending at least €50 in a store during the promotion window.
- A separate Lidl Plus offer this week gives a €5 coupon after a €40 shop through Saturday, redeemable on purchases from €50 between April 26 and May 2.
- Partner perks follow next: Lidl Plus users get 3 cents off per liter at Shell from April 27 to May 31 and 25% off Shell Recharge power starting May 1.
- Reactions are split, with praise for savings and pushback over the €50 hurdle and data sharing, as marketers label the draw a traffic play and Trigema counters with roughly €0.20-per-liter lower pump prices at its stations.