Overview
- Lidl will put the Premium Freezy/Silvercrest ice cream maker in its Middle Aisle on Thursday, July 16, priced at £69.99 and sold while stocks last.
- The machine uses a freeze-for-24-hours then spin process and offers seven preset programmes for ice cream, gelato, sorbet, smoothie bowls and more, plus a recipe booklet and starter accessories.
- Lidl frames the device as a lower-cost alternative to the Ninja CREAMi, saying it represents about a £130 saving compared with the branded model while some outlets report larger savings.
- Aldi is releasing a rival Ambiano ice cream maker on the same day at the same £69.99 price with features such as 10 programmes, a self-clean function, an adjustable blade and 'smoothify' technology.
- Past Specialbuys patterns and the current heat make rapid sell-outs likely, which could drive in-store traffic and boost sales of ingredients and related summer kitchen gadgets.