Overview
- Lidl announced Thursday that it will extend its Lidl & Go self‑scanning trial from seven stores to 37 more, with a phased rollout across Scotland and southern England through July.
- The feature sits inside the Lidl Plus app and lets shoppers scan items on their own smartphones, see running totals and savings in real time, and complete payment without store‑provided scanners.
- Lidl says early feedback from the seven‑store pilot was positive and that customers praised the control and spend visibility the tool gives them, with particular appeal for people shopping with children.
- The company emphasised that staffed tills and traditional payment options will remain available, framing Lidl & Go as a choice for customers rather than a replacement for staff.
- The expansion forms part of a larger push in the Lidl Plus ecosystem, including a 60% rise in personalised coupon investment and the May launch of Lidl Points, which may drive greater app use and change store checkout patterns.