Overview
- Lidl GB confirmed on Thursday that it is investing £250 million to reduce prices on more than 1,000 products across all UK stores, targeting everyday staples such as milk, eggs, bread and fresh meat.
- The retailer cited specific reductions including Mature Cheddar falling from £2.79 to £2.49, 200g cherries from £2.29 to £1.39, and a pack of four beef quarter pounders from £3.49 to £2.89.
- Lidl is substantially expanding the Lidl Plus app this year and has launched Lidl Points, a rewards feature that lets customers spend points in an in‑app marketplace, swap them for over 200 products, or redeem money-off coupons.
- The company says personalised coupon spend via Lidl Plus has risen by about 60% after the recent investments, which Lidl frames as part of a broader strategy to win shoppers from rivals.
- This price-and-digital programme builds on an earlier £600 million plan to open more than 50 UK stores (creating nearly 2,000 jobs) and follows recognition that Lidl is now the UK’s fifth-largest supermarket with over 60% household reach.