Overview
- AOK PLUS insured users who complete challenges in the AOK NAVIDA app earn digital coupons that transfer to the Lidl Plus app for redemption at the register.
- The regional pilot covers about 210 Lidl stores across Saxony and Thuringia, where roughly 3.48 million people are insured with AOK PLUS.
- Discounts apply to health-focused items such as wholegrain baked goods and plant-based alternatives, according to the program details.
- The collaboration aligns with Lidl’s nutrition strategy that expands plant-based and wholegrain ranges and highlights clearer nutritional information guided by scientific concepts.
- Participation requires AOK PLUS insurance, use of both AOK NAVIDA and Lidl Plus apps, and linking the accounts, with no national rollout announced.