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Lidl and Nik Bentel Unveil Limited Stainless-Steel ‘Trolley Bag’ for London Fashion Week

Distribution relies on raffles at a London pop-up, with online registration to follow.

Overview

  • The mini shopping‑trolley handbag debuts at Lidl’s Fresh Drop pop-up during London Fashion Week on February 20–21, where visitors can try to win it on a bespoke Fruit Machine.
  • An online raffle opens on February 26 at 10:00 via Nik Bentel Studio’s website for those unable to attend in person.
  • The piece is made from industrial stainless steel and features a traditional handle, a removable chain strap, a coin keychain, a dust bag and a gift box.
  • Lidl has not disclosed how many units will be produced, reinforcing the limited nature of the release.
  • Some coverage, citing Fashion United, reports that winners will receive the bag free of charge, a departure from prior paid drops.