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Li Auto Enters Middle East and Sets May Asia-Pacific Launches

The push signals a bid to revive growth after a 2025 sales decline.

Overview

  • Li Auto signed distribution deals with Al Fahim Motors in the UAE and Mohamed Yousuf Naghi Motors in Saudi Arabia to import its L-series premium SUVs.
  • The company said it will launch in Cambodia, Laos, Macau and Myanmar in May through partners SDB, Hongyun, Hongyue Group and PMPG EV.
  • Li Auto publicly showed its new flagship L9 Livis at the Beijing auto show and set May 15 for the model’s official launch and first deliveries, highlighting its in-house M100 chip, 360-degree LiDAR and fully drive-by-wire chassis.
  • After deliveries fell 18.8% in 2025 to 406,343 vehicles, CEO Li Xiang set a 20% growth goal for 2026 and the firm confirmed a debut at the Paris Motor Show in October as it prepares for Europe.
  • The automaker is leaning on extended-range hybrids that use a small petrol generator to back an electric drive and deliver more than 1,000 km between stops, a setup pitched for regions with limited high-power charging.