Overview
- The HRC Foundation survey reports nearly 72% of LGBTQ+ respondents buy less from companies they view as reducing diversity and inclusion commitments.
- About 70% of respondents said they have refused purchases from those companies at least some of the time and roughly the same share said they increase spending at firms they see as inclusive.
- Survey participants most often linked reduced spending to Target, Walmart, Amazon, Chick-fil-A, and Home Depot while naming Costco, Apple, Ben & Jerry's, Delta, and Kroger as the main beneficiaries.
- HRC also flagged a sharp retreat from public DEI benchmarking with Fortune 500 participation in its Corporate Equality Index falling from 377 firms to 131 firms, a drop HRC says weakens public trust signals.
- Amazon told reporters it continues to support employee opportunity and a diverse customer base while other named companies did not immediately comment, leaving transparency and steady public stances as key risks and opportunities for brands.