Overview
- Hamilton earned a marketability score of 96.03 in SportsPro’s index, which weighs authenticity, brand strength, in-sport performance and audience engagement.
- It is his second time at No. 1, placing him alongside Lionel Messi, Neymar and Simone Biles as the only athletes to lead the ranking twice.
- The recognition lands ahead of the Mexican Grand Prix, with Hamilton’s 2025 highlights including a China sprint victory and a best full-race finish of fourth.
- SportsPro describes its 50 Most Marketable Athletes list as an objective industry barometer for brands, agencies and rights holders, according to executive Michael Long.
- Motorsport representation varied, with Ferrari’s Charles Leclerc 25th on 75.04 and several other F1 names ranked lower, including Lando Norris at 41st.