Overview
- Levi’s aired “Backstory” during Super Bowl LX, marking the brand’s first Super Bowl commercial in more than two decades.
- The spot centers on a playful “view from behind,” stitching together a montage of denim-clad backsides as its visual hook.
- Toy Story’s Sheriff Woody appears early in the ad wearing jeans with the signature red Levi’s tab.
- Toy Story’s official X account promoted the commercial shortly after it aired, sharing the video and driving social visibility.
- The cameo builds on last fall’s Levi’s–Disney–Pixar 30th‑anniversary Toy Story collection, which featured Western‑inspired denim with character patches.