Overview
- The capsule reimagines the Air Jordan 3 in four colorways—Rigid, Black, Year of the Horse, and an LA Exclusive—alongside a nine-piece apparel range.
- Year of the Horse releases in Greater China on Jan. 23 with Japan and Korea following on Jan. 30, ahead of a global launch on Feb. 20 via Levi.com and select Levi’s stores.
- San Francisco hosts a Feb. 5 debut tied to Super Bowl LX featuring the Rigid pair and the Black AJ3, with the Black edition designated as a city-exclusive drop.
- Los Angeles receives the LA Exclusive colorway on Feb. 13 during NBA All-Star Weekend as part of the collaboration’s region-first strategy.
- Design cues include a Levi’s red tab on the right shoe, Nike Air heel branding, and Levi’s dollar-bill insoles, while the campaign styled by Cam Hicks features Spike Lee, Rio Amor, Josh Velez, and Jay Wright; Levi’s is also offering 24-hour early-access promotions before each release.