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Levi Launches Midnight Sun Hunt Offering €20,000 Gold Bar

Visit Levi says the game is meant to drive summer visits by showcasing Lapland’s 24-hour daylight and offering a high-value, walk-in treasure hunt.

Overview

  • Visit Levi announced the Midnight Sun Hunt as a summer promotion that hides a gold bar worth €20,000 for visitors to find across trails and landmarks in Levi.
  • Registration and the first clue will be available at the Levi Visitor Centre starting June 18, with additional clues released gradually and a final clue planned for August 22.
  • The event is organized in partnership with Levi Ski Resort and Agnico Eagle Finland, the local gold-mining company that provides thematic and logistical backing.
  • Organizers say the prize could be located after any clue and instruct participants to stay in permitted areas, avoid digging, and respect the fragile Arctic environment.
  • Visit Levi frames the hunt as a way to broaden Levi’s appeal beyond winter sports by using the midnight sun to attract hikers and summer tourists to the region.