Overview
- Social media users flagged apparent generative-AI processing across trailers from Level‑5’s early-September showcase, prompting swift public criticism.
- President and CEO Akihiro Hino acknowledged the studio used AI extensively, said he was sorry some viewers felt uncomfortable, and called the use experimental.
- Hino insisted core creative work such as scenarios, character designs, and basic settings remain made by humans and that released games do not contain careless AI output.
- Level‑5 says it uses AI mainly to digitize human-created assets—for example converting original artwork into polygon models—with the aim of cutting major-title development from about five years toward two.
- The episode highlights wider industry experimentation with AI by major publishers and raises active questions about disclosure, creative authorship, and consumer trust that Level‑5 says it will address in future presentations.