Overview
- Level‑5 president and CEO Akihiro Hino confirmed this week that the studio used generative AI in footage shown during its recent showcase and issued a public apology after fans identified undisclosed AI processing.
- Hino said the studio used AI experimentally to make presentation footage “more spectacular” and acknowledged that the choice made some viewers uncomfortable.
- Level‑5 insists core creative work—scenarios, character designs, and basic settings—is made by humans and that released games will not include “simplistic AI‑generated output data.”
- The studio described AI’s main role as digitizing human-made assets, for example converting original artwork into polygonal 3D models, and said the work is part of efforts to cut major title development from about five years to two.
- The episode joins wider industry moves to adopt generative AI and raises questions about marketing transparency and trust that could prompt clearer disclosure rules or changes to how studios show work in future presentations.