Overview
- At launch the store offers nine films across two themed shelves, with Unreleased Gems limited to 30 days to extend festival life and demonstrate audience interest.
- Selections are programmed from community signals such as watchlists, reviews and viewing behavior, prioritizing under-distributed festival titles, restorations and overlooked works.
- The debut slate features It Ends, Sore: A Wife From the Future, Kennedy, The Mysterious Gaze of the Flamingo, Tiger on the Beat (new 4K), Kisapmata (new 4K), It Must Be Heaven, Poison and Before We Vanish.
- Video Store uses a TVOD model with no subscription; U.S. launch rentals range from $3.99 to $19.99, pricing and availability vary by country, and viewers have 48 hours to watch after starting playback.
- Rented titles play on Apple TV 4K, AirPlay, Chromecast, web, iOS and Android at launch, with additional smart TV apps and further title drops planned after the rollout.