Overview
- Investment bank LionTree is running an early-stage auction for Letterboxd and multiple companies have held initial talks about buying the site.
- Reports circulating in mid-July place the platform’s valuation at about $250 million, a figure that many observers say outpaces its modest revenue.
- Intrinsic, led by Elizabeth Joyce with support from Ted Hope, has expanded a crowdfunding drive to Wefunder to raise community capital and mount a mission-driven offer.
- Letterboxd users have posted visible protest on the site and social channels, expressing fear that ownership by a streamer or studio would undermine trust and editorial neutrality.
- Potential buyers see value in Letterboxd’s cross-platform viewing data and audience signals, but reported founder veto rights and reputational or regulatory risks could limit who actually wins the sale.