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Lenskart CEO Apologizes Over Viral Grooming Guide After New Employee Claims

Public pressure now centers on transparency over the retailer’s current grooming rules.

Overview

  • Lenskart’s Peyush Bansal said late Wednesday the viral dress code page does not reflect current rules and he followed up Thursday to call it an outdated training note.
  • He said a line banning bindis and tilaks was wrong and was removed on February 17, and he stressed that employees can wear respectful symbols of faith.
  • Two workers have now alleged past enforcement, including a Pune manager who says a 2024 audit docked points for sacred wrist threads and another who warned legal about bindi and tika rules in November 2025.
  • Users on X disputed the “outdated” label by pointing to a version dated February 2, 2026, and critics urged Lenskart to publish its present policy to settle the timeline.
  • News outlets reported the screenshot widely but most could not verify the full document, and the episode has turned into a test of policy governance and brand trust for the fast-growing chain.