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Lena Gercke Denounces Kids’ Face Masks Trend as “The Biggest Bullshit”

Her Instagram video framed the issue as parental responsibility with simple skin care, drawing broad support from followers.

Overview

  • In a video posted this week, Gercke argued children do not need moisturizing masks and criticized the kids‑beauty push as excessive.
  • She said an influencer’s plan to sell face masks for children prompted her comments but she did not name the person.
  • The model and entrepreneur, who has two daughters, advised using an unscented cream for occasional dry skin instead of cosmetic treatments.
  • German entertainment outlets reported widespread agreement in her comments section and a broader discussion over marketing beauty products to young children.
  • Some publications speculated she might be referring to Shay Mitchell’s newly announced children’s skincare brand Rini, a connection Gercke has not confirmed.