Overview
- The city has rolled out a redesigned corporate identity for external communication, retaining the traditional coat of arms for formal uses.
- Officials say the overhaul addresses poor legibility of the historic heraldry in digital contexts and is not a replacement of the coat of arms.
- The package cost about €665,000 and includes a new logo, a website relaunch, a custom typeface and a fixed colour profile.
- Berlin agency Edenspiekermann won the contract after an EU-wide tender with 32 applicants and five shortlisted finalists evaluated by a specialist jury.
- Leipzig agency PIO says it was excluded on formal grounds over how references were categorized, while the city emphasizes that application quality determined advancement.