Overview
- PETA wrote to council leader Dan Harrison urging the new Melton Mowbray road be called “Vegan Pie Way” and offering to pay for the signs.
- Harison, who leads the Reform UK run Leicestershire County Council, called the idea “ridiculous” and “farcical” and said it will not be considered.
- A public poll to name the 4.4-mile route offered nine heritage-linked options, including Pork Pie Way, a nod to the town’s EU‑protected pork pies.
- The vote has closed and the council says the chosen name will be announced after counting.
- The bypass, officially the North and East Melton Mowbray Distributor Road, is expected to cost about £134 million and aims to cut town-centre traffic while adding new walking and cycling routes.