Overview
- LEGO launched the official FIFA World Cup 2026 Editions collection on Thursday, turning four global stars into licensed minifigures and display sets.
- Preorders are live on LEGO.com and major retailers, with most sets scheduled to ship May 1 and larger pieces following later.
- The lineup totals seven builds across price tiers, from $29.99 Football Highlights sets to $79.99 Football Legend display models and a 1,427‑piece Messi wall art up to about $199.99.
- The campaign’s ‘Everyone wants a piece’ advert features all four players and carries a ‘not AI’ disclaimer, with one outlet reporting a combined 314 million Instagram views.
- Designs use letter‑shaped bases with national colors, jersey numbers, plaques and hidden career easter eggs, and LEGO says the rollout ties into wider World Cup fan experiences.