Particle.news
Download on the App Store

LEGO Releases First KPop Demon Hunters Set

The pre‑order launch is meant to turn the film’s awards and streaming success into an ongoing retail franchise.

Overview

  • LEGO and Netflix put the Derpy Tiger & Sussie Bird set up for pre‑order on Monday, and the 825‑piece build retails for $69.99 with shipping and in‑store availability set for Aug. 1, 2026.
  • The set is aimed at ages 9+ and includes two facial expressions for Derpy, poseable legs and head, a perchable Sussie Bird, two love notes, a flowerpot and a hidden storage compartment in Derpy’s head.
  • LEGO calls this release the first in a broader collaboration and has confirmed additional KPop Demon Hunters sets are planned for 2027.
  • The timing aligns with Netflix’s one‑year anniversary promotions, which include a June 20 livestream and other events, and follows a wave of licensed products from Mattel, Hasbro, Funko and others.
  • The toy rollout builds on the film’s huge streaming numbers and Oscar and Grammy wins, a combination that executives expect will sustain fan engagement and support further tie‑ins including a sequel now in development.