Overview
- A new ad unites Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinicius Jr and quickly drew several million views, including four million Instagram likes reported by Le Parisien.
- Lego announced a 2026 World Cup line that includes buildable player minifigures and a trophy set scheduled for release on May 1, 2026.
- The 2,842-piece trophy includes a base that lists winners since 1974 and a mechanism that reveals a hidden scene inside the globe.
- Player endorsements accompanied the launch, with Mbappé praising the set as a way to share his story and inspire young fans, and Ronaldo joking about being turned into Lego.
- FIFA reminded buyers that the final ticket phase uses a first-come, first-served system, underscoring fan urgency as the tournament heads to the United States, Mexico and Canada.