Overview
- Lego reported record first-half revenue of 41.9 billion Danish kroner and operating profit up about 22 percent, figures the company disclosed on Tuesday that also showed net profit rising roughly 32 percent.
- Sales growth was driven by an expanded product slate that included roughly 332 new sets, high-profile tie-ins such as FIFA World Cup and Formula 1 ranges, and the rollout of the LEGO SMART Play platform and a Pokémon partnership.
- The brand widened its reach with stronger consumer sales across children and adults and now operates about 1,100 branded stores worldwide after buying 29 Lego and Legoland Discovery Centres.
- Management said the results free up cash for large projects already under way, including a Virginia factory and regional distribution centre on track for 2027 and a 160,000‑panel solar park near Billund.
- Lego warned that higher oil prices linked to the Iran war have pushed up plastics and logistics costs and could weigh on results in the second half even though the company has absorbed most of the impact so far.