Overview
- Revenue rose 12% to DKr83.5 billion and operating profit climbed 18% to DKr22 billion, with net profit up 21% to DKr16.7 billion.
- Consumer sales increased 16%, more than double the roughly 7% global toy-market growth, following Lego’s largest-ever lineup of 860-plus sets.
- A distributed supply chain with plants in Mexico, Hungary and Vietnam enables production close to end markets, with a new U.S. factory slated for Virginia in 2027.
- Lego is boosting its U.S. presence with new stores beyond major metros and expanded corporate operations from a new Americas head office in Boston.
- For 2026, the company targets high-single-digit growth, launches its Smart Brick that lights up and plays sounds in response to movement, and deepens partnerships including Formula 1 with an F1 Academy car sponsorship.