Overview
- LEGO unveiled the FIFA World Cup 2026 collection Thursday with a 58–60 second spot that shows Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Jr. racing to build a LEGO World Cup trophy.
- The line features player-themed sets in two tiers called Fenómenos del Futbol and Leyenda del Futbol, plus an official FIFA World Cup 2026 emblem display piece.
- LEGO lists prices and opens online reservations while general retail has not started, with Mexico prices showing Fenómenos sets at $699 pesos, Leyenda sets at $1,999 pesos, a Messi Celebration set at $4,299 pesos, and the emblem at $599 pesos.
- The campaign quickly drew huge social activity, with media citing millions of Instagram likes and more than 50 million views on Messi’s share of the spot.
- Reports note it is not confirmed whether all four filmed together, as the campaign leans on nostalgia and cross‑generational fandom ahead of the June 11 World Cup kick‑off in the United States, Mexico and Canada.