Overview
- Lee released the Lee x Marilyn Monroe collection on Thursday, featuring a reimagined Storm Rider jacket as the hero piece inspired by Eve Arnold’s 1960 photos.
- The rollout includes jeans, a Coatigan, a halter dress, tees and sweatshirts with archival photography and design nods such as blanket lining, custom labels and hidden red‑lip embroidery.
- Sizes span bottoms 24–34 and tops XS–XL and prices range from $47.99 to $187.99, with the capsule available on Lee’s sites, select Lee stores, Nordstrom, Amazon, Walmart and boutiques in multiple countries.
- Authentic Brands Group, which manages the Marilyn Monroe estate, framed the release as a centennial celebration while it works to complete a pending acquisition of Lee from Kontoor Brands later this year.
- By blending archival cues with accessible premium pricing and inclusive sizing, the capsule aims to broaden Lee’s appeal and illustrates how estates can be monetized through global, high‑volume licensing collaborations.