Overview
- LeBron officially launched the channel on Aug. 15, 2026 with a 90-plus minute vlog of a June Scotland trip that filmed a three-on-three scramble at Castle Stuart Golf Links.
- The debut episode features members of the 2016 Cleveland Cavaliers including Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson, and Channing Frye and includes candid conversations about retirement and identity.
- James and SpringHill Entertainment say the channel will publish roughly monthly long-form episodes that mix on-course play, travel, food and interviews to chart his golf journey.
- Early metrics reported across outlets show rapid traction, with outlets citing hundreds of thousands of subscribers and the first video reaching over one million views within days.
- James has framed the project as both personal and philanthropic, saying he wants to use the platform to open golf to inner-city kids, and reports note possible future collaborations with top golfers including expressed interest from Rory McIlroy.