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Leaked Pixel Tag Details Put Google in Direct Price Fight With AirTag

If confirmed at Google's Aug. 12 event, the Pixel Tag would give Android users a price‑competitive alternative to Apple's AirTag.

Overview

  • Multiple leaks now paint a consistent picture of Google's rumored Pixel Tag as a compact puck‑style Bluetooth tracker that is expected to debut at Google's Made by Google event on Aug. 12.
  • A Dealabs retail listing reported in several outlets gives a European price of about €34.90–€34.99, a number that aligns the Pixel Tag directly with the €35 AirTag and has prompted $29 US price speculation.
  • Renders and listings list model number GA12506 and a color called Fog Light, and they show a bottom grille consistent with a built‑in speaker, but these hardware details remain unconfirmed until Google’s announcement.
  • Claims that the Pixel Tag will support Fast Pair, integrate with Android’s Find Hub/Find My Device network, and include Ultra‑Wideband (UWB) for precise short‑range locating come mainly from AI outputs and retailer leaks and should be treated as unverified.
  • Observers say a first‑party Android tracker could change how lost items are found by expanding Google’s crowdsourced locating network, but they also expect Google to outline anti‑stalking and privacy safeguards when it confirms the product.