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Leaked Memo Shows Xbox CEO Asha Sharma Pushing Deep Investment in Platform Foundations

The memo signals a drive to fix fragmented systems that slow development.

Overview

  • A leaked internal note, reported by The Verge and picked up by gaming outlets, quotes Sharma saying Xbox must "deeply invest" in its core platform.
  • She wrote that Xbox ships across many separate surfaces and pipelines without a shared code repository or common data, which makes quality and speed depend on "heroics".
  • Sharma said Xbox lacks consistent tools for experiments and measurement, citing missing infrastructure for testing, attribution, and fast learning.
  • For players, she called the front end inconsistent, pointing to weak game discovery, poor relevance, and thin social features that make it hard to find what to play or who to play with.
  • Coverage says the effort includes Project Helix to align consoles and PCs on a common DirectX-based framework, with mobile tie-ins and ad-tech discussed as possibilities rather than confirmed plans.