Overview
- New videos and images show an iPhone Ultra dummy next to Huawei’s Pura X Max and leaked Samsung dummies, reinforcing that all three share a near‑matching book‑style footprint.
- Leaked measurements place the iPhone Ultra at about 120.59 x 167.59 x 4.7 mm unfolded, Huawei’s Pura X Max at 120 x 166.5 x 5.2 mm, and Samsung’s wide Fold at 123.9 x 164.4 x 4.3 mm.
- Huawei’s Pura X Max is already on sale in China, while Samsung’s wide Fold and Apple’s first foldable remain unannounced with timing widely reported for July and September, respectively.
- Despite similar size, the devices diverge on design and features, with visible differences in camera islands and leaked claims that Samsung’s model is thinner when open and closed.
- Pricing and market signals point to a tight race, with Huawei starting near $1,600, Samsung’s wide Fold rumored around $1,350, and Counterpoint projecting Apple to capture about 28 percent of the 2026 foldable market versus Samsung’s 31 percent.