Overview
- Source Music and the group announced the comeback on Weverse, with a logo motion posted on HYBE channels starting the campaign.
- The lead single, Celebration, arrives April 24 at 1 p.m. KST and the agency describes it as an upbeat track about finding inner strength during change.
- Pureflow pt. 1 drops May 22 at 1 p.m. KST as Le Sserafim’s first full-length release since Unforgiven in 2023.
- The album’s theme reworks the group’s early “fearless” message into a story of growth through understanding and embracing fear.
- The push builds on global traction from 2025’s Spaghetti featuring j-hope, which hit No. 50 on the Billboard Hot 100 and No. 46 on the UK chart, and on recent high-profile stages such as Times Square’s New Year’s show.