Overview
- Billboard reported on May 31 that PUREFLOW Pt. 1 debuted at No. 10 on the Billboard 200 and at No. 1 on Billboard’s Top Album Sales chart.
- U.S. first-week totals reached 41,000 equivalent album units, composed of 34,000 traditional album sales and 7,000 streaming-equivalent units reflecting about 7.1 million on-demand streams.
- South Korea’s Hanteo chart recorded 559,207 physical copies sold worldwide in the album’s first week, underscoring strong global physical demand.
- Billboard and industry outlets say the opening-week sales were materially boosted by more than 30 physical packaging variants that collectors buy to drive first-week totals.
- The release keeps LE SSERAFIM on a steady U.S. chart run, makes them the fastest K-pop girl group to reach five Billboard Top 10 albums, and sets the stage for the PUREFLOW World Tour starting July 11 in Incheon.