Overview
- The three HYBE‑affiliated groups issued the surprise collaboration single and music video 'ICONIC BY MISTAKE' on June 12, 2026, combining members from Source Music, BELIFT LAB and HYBE x Geffen Records.
- Director Cody Critcheloe used strange, symbolic imagery—graveyards, pulled teeth, officers and surveillance—to subvert polished K‑pop visuals and portray industry scrutiny as a theme.
- Members said the project celebrates individuality and learning across groups and described the shoot and behind‑the‑scenes moments as a chance to expand their artistic range.
- Early metrics show rapid uptake: the video topped YouTube’s Music Video Trending Worldwide chart, surpassed tens of millions of views within a week, and the song entered multiple Spotify and national charts including a UK Official Singles Top 100 debut.
- The collaboration highlights HYBE’s cross‑label, global strategy by putting a HYBE x Geffen act alongside established Korean groups, a move that could boost streaming profiles, radio eligibility and future cross‑market projects.