Overview
- Timed to the film’s 75th anniversary, the collection features four eau de parfums: Melodie De Thé, Potion Enchantée, Fête De Vanille, and Rouge de Coeur.
- Each scent is tied to a character from the original movie, respectively Alice, the White Rabbit, the Mad Hatter and March Hare, and the Queen of Hearts.
- The perfumes are available exclusively at Ulta in stores and online, priced at $30 each, with duo sets offered for $34.
- Scent profiles include notes such as hibiscus tea and sugared lemon for Melodie De Thé, blue cedarwood with star jasmine and raspberry peach for Potion Enchantée, a true gourmand blend for Fête De Vanille, and amber woods with damask rose and pink pepper for Rouge de Coeur.
- Tru Fragrance executive Ann Somma describes this as Le Monde Gourmand’s first project inspired by an animated film, with Ulta positioned as a playful setting for discovery.